“New Spirit” Djaurm

“In Indonesia, parents didn’t even want kids to ride their bikes because of the “danger”. That was 17 years ago when I first became creative director for the largest company in the country, Djarum. We have been pushing the limits with extreme sports advertising taken to the next level for many years now. As a result of this hard work and our amazing collaboration with our great client, the culture of the country has changed. People want to go out and experience real adventures, not just watch them in the movies. This film is my tribute and celebration of our awesome client, Djarum, and the adventurous people of Indonesia. Not many advertising campaigns can say they changed culture as the Djarum campaign has accomplished.”

- Bob Gordon, Creative Director, Director, Cinematographer