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Bob Gordon Films directs official video introducing Dr. Gilberto Lopes as Immorta Bio’s Strategic Advisory Board.
The essence of the art of creating commercials is in the concept…which reaches through the screen and grabs the audience. You can only do that if you are willing to go through all kinds of hell, climb any mountain, and be there in time for the sunrise.
The commercial is preserved in The Museum of Modern Art’s Department of Film’s state-of-the-art archives for future generations to study.
“People will support your company if they know you're doing the right thing. That's the best advertising you can hope for. The world is watching…”
“Shot at a remote location in the mountainous terrains of New Zealand. The only way to reach the shooting locale was by a helicopter.”
“‘The Power of Film’ is designed to demonstrate the aesthetic advantages of producing visual stories on film,” Gordon says.